The loss of biodiversity or the plastic pollution
KETO XP The covid, the loss of biodiversity or the
plastic pollution of the oceans . The will has to be at the center to, from
there, contribute to solving problems. Sandra Pina, CEO of Quiero. Sandra Pina,
CEO of Quiero. On the other hand, we have to help generate a sense of purpose,
to seek achievement beyond the productive and the financial. This strengthens
the spirit within KETO XP and gives credibility to the company or brand outside;
contributes to its reputation. Q. About your vision of innovation, how can we
be much more disruptive in innovation? Are we capable of seeing those
'Moonshot', solutions and disruptive proposals that lead us to exponential
growth towards sustainable development? A. KETO XP You can innovate with little or a
lot depending on the company's DNA. We at Tricycles have a culture of
questioning ourselves: we started by questioning the status quo, seeing that
changes were required in recyclable waste downstream; then we question
ourselves about the different types of plastics, the upstream, the design ...
That disruptive logic that we put in from the beginning is a logic that we
apply every day in the company. And in the process all KETO XP questions are
appreciated; they are all valid. For us it is unacceptable a culture where it
is said "this does not work, we already proved it".The covid-19
health crisis is leaving behind a profound economic and social impact. However,
it is also putting new ways of doing things and leadership of governments,
companies and citizens on the table. According to John Izzo.
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